Driving demand transforming B2B marketing to meet the needs of the modern buyer by Hidalgo, Carlos (Economist)

Cover of: Driving demand | Hidalgo, Carlos (Economist)

Published .

Written in English

Read online

Subjects:

  • Marketing,
  • Technological innovations,
  • Industrial marketing,
  • Organizational change

Edition Notes

Includes bibliographical references and index.

Book details

StatementCarlos Hidalgo
Classifications
LC ClassificationsHF5415.1263 .H53 2015
The Physical Object
Paginationxvi, 204 pages
Number of Pages204
ID Numbers
Open LibraryOL27202684M
ISBN 101137526785
ISBN 109781137526786
LC Control Number2015015620
OCLC/WorldCa908448280

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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation.

Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book. This month’s Marketing Book Worth a Look, Driving Demand by Carlos Hidalgo, addresses this problem head-on.

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